Liquid has always been known as the selector who many artistes and producers think of first to hand over tracks fresh from the studio because of the energy he puts behind these songs to make them popular. With his very strong street, music and industry credibility, Guinness has teamed up with him to bring to you a party experience like no other.
This summer, prepare to experience the dawn of Guinness Pre-Release - the ultimate 'New Skool' party featuring the hottest, most current songs and at least two brand new freshly released tracks/ rhythm/ artiste predicted to become the next big hit. Starting Wednesday, June 27 and every last Wednesday after, resident DJ, DJ Liquid will control the vibe, playing the latest dancehall hits alongside special guest selectors and patrons who will determine if a song/ rhythm/ artiste is "bad enuff fi send go road."
Guinness Pre-Release is the spawn of the desire to reinvigorate the dancehall experience and push it to even greater heights. This brand new and original concept will provide an outlet to promote new and current songs/ rhythms/ artistes. Guinness - the drink of true dancehall fans - has chosen to use the King of 'Fresh to Death' himself - DJ Liquid - as a medium to push this initiative. Liquid prides himself in pushing dancehall music forward and providing avenues for artistes (established and new) to gain recognition. He is excited to work with Guinness and believes this will shape up to be a fantastic synergy.
According to Guinness' Jermaine Bibbons, "Guinness always aims to break new ground and find current and relevant ways to deliver the kinds of experiences our consumers are looking for. This is something our consumers expect from the brand. Guinness Pre-Release delivers on that expectation with a concept that is different and fresh. There are 80s, 90s parties every week, everywhere; that's great but what about a party that delivers the latest all night? That's what patrons will enjoy about Guinness Pre-Release at the Quad."