Mavado might be absent from the local dancehall scene, but internationally he continues to gain traction with several collaborations and tour with Drake now being added to his ever-growing résumé.
In recent times, Mavado seems to have somewhat graduated from the realms of the Jamaican dancehall scene. He has taken his brand in hand and is heavily targeting the international market with his singjay method of delivery. He has had success in this area. He has nabbed a spot at one of the biggest record labels, YMCMB, via a merge with DJ Khaled's We The Best label (to which he was originally signed), and he's had a few collaborations with big name acts such as Sterling Simms and Maybach Music Group's Meek Mill. He has also had a touring gig with Drake.
With hip-hop superstar Birdman's recent announcement that DJ Khaled's We The Best Imprint is now signed to Cash Money Records, Mavado now sits under the roof of one of the biggest American record labels.
In September of last year, Mavado appeared on the Angie Martinez show on New York's Hot 97 radio station and announced that he had signed a deal with DJ Khaled's record label, We the Best Music Group.
Since joining the label, he has released songs such as Emergency featuring Ace Hood and Survivor featuring Akon.
Mavado's manager, Julian Jones-Griffith, told The WEEKEND STAR that they have been aware of DJ Khaled's deal with Young Money Cash Money Billionaires (YMCMB) and that he sees the signing as beneficial to all parties.
"Khaled's deal with YMCMB has been in the pipeline for a long time, they are a family. Even his last album went through them and that huge single with Drake and Ross and Wayne, I'm On One, was through YMCMB. I was aware of the deal being negotiated before we signed with We The Best but it didn't influence our decision either way. We put our faith in Khaled and what he can bring to the table and with or without YMCMB we still believe in him." He continued, "Now YMCMB has officially made We The Best an imprint, it's just a bonus for all of us. It does affect us in that Cash Money will also be directly pushing Mavado's project, and we will be supported by their radio promotions and marketing teams, which as you can see from the charts over the last few years, are the best in the business," said Jones-Griffith.
Mavado also gave similar comments as he said, "It's just more strength to the ting. The whole situation with us and Khaled has a family vibe to it so the family just got bigger and more powerful! I do expect it to affect me directly but only in a positive way." He also shared that he already has a musical relationship with the YMCMB group saying, "As far as collabs with YMCMB artistes, that's always been available. We have a great relationship with everyone at Cash Money already and we have already been recording with YMCMB acts, you soon hear them! With features, it's always a case of when the time and record is right we reach out to them and vice-versa.
This is your new blog post. Click here and start typing, or drag in elements from the top bar.