Telecoms company, LIME, has once again signed on as sponsors of the staging of iconic gospel artiste Prodigal Son's 'Freedom Fest', slated for June 2, at the Ranny Williams Entertainment Centre in St Andrew.
This year's staging, which marks the third year that LIME will sponsor the event, will seek to provide a family-friendly environment inclusive of fun day and local health fair.
The annual event, being dubbed a '3-in-1 extravaganza', will integrate Prodigal Son's birthday celebrations and his '76 99' album launch, as well as extend the show to incorporate Jamaica's 50th anniversary celebrations. According to Prodigal Son, "this year, patrons can expect an impressive outlay of fun for the entire family. The staging of the event this year marks a happy coincidence for me as I celebrate the launch of my newest album, my birthday and Jamaica's 50th anniversary of independence".
"We are happy, once more, to join in this year's festivities and partner with Prodigal to continue a religious movement throughout the country, while bringing Jamaicans together to enjoy themselves" says Stephen Miller, LIME sponsorship manager. Prodigal further informed that the entire Radikal Yawd camp will be onstage for a pulsating concert featuring performances by Ryan Mark, Omari, Kereen Gregory, and many others.
Along with the many activities planned, LIME will also give lucky patrons discounts on Prodigal's CD if they top up with $200 or more on their phones, in addition to getting a chance to spin a wheel for more prizes from the company. Additionally, the first 50 patrons to enter the gates and purchase an Alcatel 208a phone with the Mini World Pak international calling plan, at a small cost of $1,000 + GCT, will get $500 discount on Prodigal's new CD. The gates open at 11 a.m. for the fun day and health fair, while show time will be at 6 p.m
Being signed to VP/Atlantic Records and Greensleeves for the distribution of his new CD, gospel artiste Prodigal Son expects to break new ground in the international market.
Speaking with THE STAR recently, Prodigal Son explained that his new album, 7699, will be distributed worldwide by the record labels. He said he had been in talks with VP Records for some time.
"I did a show in Orlando. I was the only gospel artiste on it. One of the VP reps was there and I gave them a copy of my (previous) CD, Half Way There," he said.At that point, he said he thought it would be better to forge a new partnership with the label to distribute a new project. The new album, 7699, will be launched on June 2 at Freedom Fest that will feature other acts like Dunamis, Omari, Ryan Mark, Shawn Lypher, Dwayne Murphy, The Radikal Yard Band and others. Thereafter, the album will be available in stores and online by June 12. Through this deal, Prodigal Son says the album will receive worldwide marketing, visibility and tours. But he believes there is a lot more to be achieved.
"There is no limit to what we are looking at. We are at the baby stage. I give God thanks. It's a humbling experience. I hope this can open doors, not just for me, but for other Caribbean and Jamaican gospel musicians. If I represent well, then they will start looking at other people. This is definitely a good boost for my career. I am making giant steps and I thank God for this opportunity," .After launching in June, Prodigal Son says he will be jetting off to Atlanta. With most of his focus on the album, he says he has plans to tour Europe, Canada and the United States in the near future.
In addition to 7699, which represents 1976 - the year of his birth and 1999 - the year he became a Christian, Prodigal Son is also working on making a name for his restaurant Eleita's Soup and Grill. He also hopes that his distribution deal can help to catapult his record label Radikal Yaad.