Dancehall deejay Assassin has been in the spotlight lately with artistes throwing jabs at him. The versatile lyricist said he wasn't fazed but, instead, has chosen to be grateful for the many successes he has experienced recently.
It was in January 2011 that the deejay, who also uses the moniker Agent Sasco, declared he was going to be an even more aggressive and proactive artiste in a very competitive and robust industry.
The decision seemed to have worked in favour for the deejay, born Jeffrey Campbell. Since the start of 2011, Assassin, through singles such as Talk How Mi Feel, Run Di Place, Nothing At All, Something's Gotta Give and Late, has cemented arguments of him being a bonafide hit maker.
Boardhouse Records, which he jointly owns, has also risen to the occasion with the massive 2011 rhythm 'Run Di Place', which features Bounty Killer's hit single Done Wid Di Hennessy. His 2012 hits are fast-coming with none more hard-hitting than Bun Freaky Ras, a direct jab at the frailties affecting dancehall music.
Hailed for his ability to conjure brain-picking lyrics, Assassin said he's now focused on improving his craft, as such is the demand from the business.
"I want to continue grow myself. I have been in the industry for a while now and the business has been very good to me. I want to continue to build on my craft. I am at the point where I am challenging myself a lot more musically," Assassin said.
The deejay, bashed recently as dancehall's 'music police', said he treats it as a compliment, given what the role of a lawman is.
"There's nothing wrong with that comment. In fact, I treat it as a compliment, because if you check the opposite of policing you will see the difference," he said.
Assassin said he is now focussed on nurturing upcoming talents Lady Ali and Scaacha, Boardhouse recording artistes.
"We have two young artistes ready to explode. Our main focus is to get them prepared musically so that when the opportunity comes they'll be able best represent what Boardhouse Records is all about," he added.
Despite being a constant hit maker for the past decade, Assassin said there's much more room for improvement. "Representing the music the right way has more value. I prefer to write a song than to do a tune. I am very pleased with where I am at but I still have many more things to learn musically," he said, adding that he will be touring Europe and Africa in July.
Agent Sasco, also known as Assassin, seems to be the target of one more artiste's lyrical shots.
Singer Natural Black has released a song titled Mine You Own Business, which he says is aimed at Assassin.
"From mi trim mi locks, dem interested inna me. Mi nuh know how my name reach inna him mouth. Mi just want a man know say dem need fi avoid my name. Dem caan swing pon my name like a iron gate," Natural Black, in referring to the lyrics in Assassin's controversial single Bun Freaky Ras, said that he believes that a section of the song is directed at him because of his recent decision to trim his locks.
'Tell the yute dem nuh bleach and stay naturally black/you haffi firm inna the Gideon, don't trim your locks/Yea we know say everybody a pree the cash/but u nuh haffi sell out if you want reach the top' In Natural Black's counteraction titled Mine You Own Business, he deejays:
'Agent Sasco a informer/The said one you fraida - Mr Palmer/Mortima Hardly a bigger drama/Yow a death before dishonour/... you only buss through you connections/So you need fi make you corrections/One bag a lyrics and one bag a song/Caan run the place - sumn wrong.' "Mi nuh have no time fi pay attention to that. I'm all about my work. People a look out fi di new song dem, so mi just a make more dancehall hits," he said. Natural Black went on to say that he has not spoken to Assassin since the release of the song. "When lyrical war a gwaan, nobody nah pree confrontation. A the one weh have the most argument win. Mi have argument caan done. If mi chose fi do anything wid my locks, that a my decision. Assassin need fi mine him own business," he said.
Natural Black says he is also working on a new album called Angry Black Serpent,which will be released soon.
After calling out Bushman for comments he made about him, artiste Khago is now taking lyrical shots at Assassin.
According to Khago, Assassin has released a song titled Bun Freaky Ras which he believes is directed at him. Khago says that it is his newly released single called Three Sum, that Assassin is counteracting. 'Right now di ting a run slack,/the almshouse fi stop/How Ras a beg three sum? Mi bun freaky ras'
To this Khago replied, that he has never said he was a Rastafarian. "Mi separate religion from music. Mi never tell nobody say mi a Rasta. Mi and nuh man never meet up a Bobo Hill. Dem a look a hype. Everybody can grow locks but a nuh every man a Rasta," KhKhago says he is hurt by what he describes as Assassin's betrayal.
"The first time mi meet Assassin a bout two months ago when mi an him buck up inna airport and the flight delay and mi go sit down beside him and him a talk to me and him a say him see say dem a give me a fight in the industry and how mi fi just gwaan do the work. Him all give me him BB pin and say him want voice me pon a rhythm. Now as him hear mi song him a di first fi jump pon it," Khago said. Khago says that he feels disrespected by Assassin. "Him a move like music police. From Kartel rub out him career, him just sit down and wait till some artiste put out a tune and him jump pon it. A nuh me make Kartel gone a jail wid Assassin book and pen," a furious Khago said.
Since then, Khago has released a song titled Sumn Haffi Fishy Bout You which was produced by Cashflow Records. In it, Khago deejays: 'den a wha make the boy never tek the bribe, when the World Boss box him a Shocking Vibes/ Him spread out like catty wid a licence act/ A di carbon copy of Baby Cham dat ... everybody know say Sasco a pervert so the streets nah give you comfort...'
Khago further stated that when he heard Assassin's song, he sent him a message on his Blackberry, which he says Assassin has not responded to. "Assassin don't have no melody. Him nuh call my name but mi a call dem name. Every year dem do dis song and call my name and try use me as guinea pig. Mi off a mute now, dem fi leave me mek mi do mi ting," Khago said
When contacted, a member of Assassin's management team said the artiste had no comment on the matter.