This represents the Fastest time for a video to reach one billion views on YouTube since PSY’s South Korean dance track “Gangnam Style” became the First video to receive one billion views 159 days after the four-minute clip was first uploaded (almost twice as long as Adele’s video took to hit the mark).
Grammy award-winning musician Adele’s comeback single (following her four-year break) received a whopping 27.7 million views in the first day after it was uploaded.
"Hello", Maroon 5's "Sugar" and "Love the Way You Lie" by Eminem feat. Rihanna have all reached the landmark total in the week since then. As of 20 January 2016, "Hello" had attracted 1,008,367,184 views.
Adele's landmark YouTube achievement comes shortly after she achieved her first Guinness World Records title with Most views for an act on VEVO in 24 hours. In one day "Hello" was watched 36 million times on this other prevalent video hosting service.
However, the record didn’t stand for long, with David Bowie's track "Lazarus" attracting a new benchmark tally of 51 million viewson 10 January in the wake of news of the music icons death.